What is Social Media Marketing?
Over the last several years, I ran Social Media Marketing for several large companies, including Prior Design North America, 1016 Industries, Corsa Rally America, Corsa Toro, Timonium Cars & Coffee, ModFAQs, and several of my personal branded accounts. Through strategic planning and marketing, I was able to create a fluid social media stream that allowed the brand to grow and show their familiar face across a variety of platforms. The ultimate goal for social media marketing is growing the presence of the company but also increasing the customer base, both increasing following and brand recognition, which ultimately turns follower into customer, creating higher profits for the company.
What Social Media Marketing Means to Me?
I personally find social media marketing to be extremely important because it is the most effective tool for advertising to millennials. The average younger adult does not spend as much time watching television or listening to the radio as they do on social media, allowing social media marketing to prevail. Social Media Marketing, from the perspective of someone running campaigns that they would likely also be the target of, is extremely rewarding, as it shows what peers would most likely respond to and how to psychologically get one's attention to the campaign.
Where Social Media Marketing Leads Me?
I find with Social Media Marketing that the skillset can be used across a variety of industries, both with marketing and social media contracting. I learned valuable skills through this journey, including how to do customer support, how to interact with other brand accounts, and how to build and entertain an audience, albeit digitally. Social Media Marketing creates a world of its own for the youth to enjoy, which is a very rewarding experience when properly.
